HTML: Hypertext Markup Language

• A very simple way and standard way of tagging text for display on computers of various types.

• Lets each computer decide how to actually display it.

• By design it contains little format information

Hypertext:  Text that contains internal links to other chunks of text which can also be hypertext.

These links create a web of interlocking links that is powerful and very messy and hard to maintain.

Weaknesses: formatting and interactivity

eBusiness: The Hope, the Hype, the Power, the Pain 

( © J.  Wilson   1999, 2000 )